Nearly two centuries after Adam Smith published his Invisible Hand concept, we believe the Invisible Hand has grown, developed and matured into a wider, richer more fulfilling concept of a Soul that dwells in the Market, hence theMarketSoul. It is an integrated and connected philosophy of market maturity, hence theMarketSoul.
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We focus on:
1. Understanding the DESIGN of markets
2. Evaluating the ATTRACTIVENESS of markets
3. Ensuring market failure and the fall-out has minimal negative IMPACT on the participants in that market
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We are not just a research and publishing organisation.
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