theMarketSoul is an economic concept. It is the extension of Adam Smith’sInvisible Hand“.

invisible hands

Nearly two centuries after Adam Smith published his Invisible Hand concept, we believe the Invisible Hand has grown, developed and matured into a wider, richer more fulfilling concept of a Soul that dwells in the Market, hence theMarketSoul. It is an integrated and connected philosophy of market maturity, hence theMarketSoul.

For further information, please click on our Contact us link.

We focus on:

1. Understanding the DESIGN of markets

2. Evaluating the ATTRACTIVENESS of markets

3. Ensuring market failure and the fall-out has minimal negative IMPACT on the participants in that market

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We are not just a research and publishing organisation.

theMarketSoul ©1999 – 2021

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