In order to redress the balance of negative sentiment, combined with a political(ly) charged environment with electioneering by all major political UK parties posturing new populist policies (say that fast a few times); we thought it a good idea to put a little perspective on the matter of #Tax avoidance (tax planning we prefer to call it). Remember this is #Election2015 coming up on 7 May 2015.
Reflections on marketing
What is marketing all about? How often do we ponder this question and enter into a circular debate abut the analysis part, the tactical bits, the execution or the philosophy and strategy behind it?
But is this all there is to it?
Once you have created the context and back drop to the ‘what marketing is supposed to do’ element, what is is all about in the end?
We’ll briefly lay out an argument supporting the fact that we believe marketing exists within a context of ‘noise’ all around us and that the skilled artisans of the marketing world are the masters of translation. Translating the disparate voices, messages and content into a language the target audience can understand and make sense of.
Of course this is only a small facet of the entire marketing delivery platform, yet, one facet we must not forget. Whether pull or push is the preferred mechanism of creating the desired effect, the critical item to get right is the physical presence of mind and being in order to ensure the recipient had the correct message ‘translated’ in an understandable, action-oriented and galvanising manner to ensure they get up and do something slightly different from what they did a few moments ago.
The following internal marketing “Think Differently” Apple (Steve Jobs) video we believe sums up or rather expands more eloquently on our thoughts:
The rest, is just plain noise…
Part 2 – Revelations
Reflections on 2014
As a behaviourally focused economics publication we have been very quiet and inactive during 2014. A year of reflection and introspection, however, we are ready to resume service, with vigour. And what better way to start than with a reflective piece and thoughts on the biggest risk we believe are developing under the surface without warning. Our concluding theme of 2014 is that of moral hazard.
As Margaret Thatcher once said: “There is no society”; we state today that there is ‘No Moral Hazard’; in fact there is only Moral Hazard PLUS.
We believe that there is a strong correlation between QE (Quantitative Easing) and economic moral hazard developing a new strain, mutating like an unseen virus.
QE might have saved the financial system of the developed world, but it it only provided a shot in the arm and acted as a stimulus for sustaining moral hazard.
Economics follow a flow and cyclical pattern, as discussed in our article entitled ‘Information Age Irony‘. These patterns and flows weave themselves into the fabric of our lives and affect individual economies in different ways.
It is important to understand where and how economic cycles develop and flow and how much influence they have on our general economic activities on a day to day basis, but we should not become overly obsessed by them, as they can be short-circuited from time to time by policy and policy-maker’s actions, wherever individually or collectively.
In part 2 of this article we will focus on the revelations of QE and the underlying threat of moral hazard returning on a grander and more catastrophic scale, if it goes unchecked and misunderstood.
© theMarketSoul 2014
- Bart Chilton Says Goodbye – The Essence of NeoLiberalism and the Sorcerer’s Apprentice (jessescrossroadscafe.blogspot.com)
- Scrutinizing market failure through microeconomics (edwardcollin742.wordpress.com)
- What is neo-liberalism (bruneljournalism.wordpress.com)
- New-liberal Capitalism (dissidentvoice.org)
- Henry Farrell Argues Against Left Neoliberals Like Me… (delong.typepad.com)
- Susan George: austerity means socialising losses and privatising profits – Guardian video (inquiringminds.cc)
- Polanyi on the Persistence of Economic Dogma (geoffkennedy.org)
The real challenge and issue:
The US Debt default that is looming ever larger with each passing day that the US Congress, Senate and White House seem to treat as a brinkmanship fatigue challenge will have a specific default structure or process attached to it, that the rest of the world needs to get to grips with very quickly.
What are the consequences:
Because, if Americans are willing to engage in quasi-negotiations with each other on this acrimonious level; then world beware, they will treat you with even more disdain and petulance than they have been treating each other.
This is commercial war on a scale we have not experienced for quite some time.
And the most disparaging part of this process or potential risk is that no commentator has yet stood up and called time on this challenge or at the very least attempted to pull the veil from the threat and fall-out the rest of the world will experience.
Of course 17 October 2013 is a technical default breach days only; because as most business people who experienced bankruptcy will attest to is the fact that you can continue to trade (on the goodwill of your creditors) beyond the point of being solvent, so long as those creditors continue to good-naturedly extend some further credit or payment terms to you.
- The Myth that U.S. Has Never Defaulted On Its Debt (ritholtz.com)
- VIDEO: Fed’s Williams: U.S. Debt Default Would Be ‘very, Very Dangerous’ (marketcurator.com)
- 12 Very Ominous Warnings About What A U.S. Debt Default Would Mean For The Global Economy (thesurvivalplaceblog.com)
- Shutdown bad; default crazy… and catastrophic for the economy (prairieweather.typepad.com)
- Hope? Shutdown/debt talks but no resolution yet (bigstory.ap.org)
- “Risky Business”: Corporate Leaders Bemoan Tea Party Default Crisis Created By Their Own Donations (mykeystrokes.com)
- White House Rejects Latest House GOP Proposal to End Shutdown, Avoid Default (ktla.com)
- Obama says defaulting on bills ‘dramatically worse’ than shutdown (abc.net.au)
- The U.S. Has Repeatedly Defaulted: It’s a Myth that the U.S. Has Never Defaulted On Its Debt (rinf.com)
- The default has already begun (blogs.reuters.com)