Reflections on marketing
What is marketing all about? How often do we ponder this question and enter into a circular debate abut the analysis part, the tactical bits, the execution or the philosophy and strategy behind it?
But is this all there is to it?
Once you have created the context and back drop to the ‘what marketing is supposed to do’ element, what is is all about in the end?
We’ll briefly lay out an argument supporting the fact that we believe marketing exists within a context of ‘noise’ all around us and that the skilled artisans of the marketing world are the masters of translation. Translating the disparate voices, messages and content into a language the target audience can understand and make sense of.
Of course this is only a small facet of the entire marketing delivery platform, yet, one facet we must not forget. Whether pull or push is the preferred mechanism of creating the desired effect, the critical item to get right is the physical presence of mind and being in order to ensure the recipient had the correct message ‘translated’ in an understandable, action-oriented and galvanising manner to ensure they get up and do something slightly different from what they did a few moments ago.
The following internal marketing “Think Differently” Apple (Steve Jobs) video we believe sums up or rather expands more eloquently on our thoughts:
The rest, is just plain noise…