The Value of the Synthesist (as opposed to the Analyst)

A walk back in time. #Thoughts from 2010. The #Value of #Synthesis versus #Analysis. #Tyranny and #Innovation

theMarketSoul ©1999 - 2017

We had some very rewarding conversations recently with business partners and peers regarding the Value of Synthesis versus Analysis.

Synthesis we believe to be a ‘higher level’ skill and experience set than traditional analysis.  Synthesis requires a natural ‘incubation period’.  Very few people are natural ‘synthesists’.  You grow and mature into a ‘natural Synthisist’.

Analysts can be taught.  In fact a very lucrative business education industrial complex has been built on the back of ‘creating a production line of analysts’.  We call them Business Schools churning out master’s level analysts with the three-letter MBA title behind their names.

Don’t get us wrong on this one.  We are not criticising MBAs or the Business Schools that produce them.  Far from it; because we believe that part of the ‘evolutionary process’ of ‘incubating a mature synthesist’ is having a deep and fundamental understanding of analysis and the factors that contribute to making…

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